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Explore actionable tips, strategies, and insights to simplify marketing, grow your business, and navigate the ever-changing digital world with confidence.

A chalkboard displaying a colorful sales funnel labeled TOFU, MOFU, and BOFU, representing top, middle, and bottom of funnel marketing stages.

Why Small Business Marketing Often Fails (and How to Fix It)

Marketing is like dating—you can’t skip the first few steps. Small businesses often focus too much on conversions without building trust first. That’s why a balanced marketing funnel—with the right mix of brand awareness, engagement, and conversion strategies—is the key to long-term success. Here’s how to fix the gaps in your funnel and start seeing better results.

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Mail carrier delivering direct mail postcards to a neighborhood mailbox.

Why Smart Business Owners Still Use Direct Mail (Even in 2025)

The Rule of 7? That’s cute. In today’s fast-paced, attention-deficit world, it’s more like the Rule of 27. Smart business owners know that getting seen isn’t just about digital ads—it’s about showing up everywhere. Here’s why direct mail (yes, postcards!) is still one of the most effective ways to get repeat visibility and drive real results.

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Overworked entreprenuer, wondering where to place their focus.

Core vs. Non-Core Business Activities: Focusing on What Truly Matters

Discover the secret to streamlining your business with our latest guide on distinguishing between core and non-core business activities. Learn why mastering this differentiation can prevent chaos and propel your business forward. We delve into practical tools and strategies that help you focus on what truly matters—growing your empire without getting bogged down in the daily grind.

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Getting direct with niche marketing

How To Boost Sales With Niche Marketing

Are your marketing efforts echoing into the abyss? Uncover the strategic power of niche marketing. Dive deep into the methodology of making your ideal customer the hero of their journey. Find out how to sharpen your message, penetrate the noise, and directly reach the hearts and minds of your ideal audience.

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AI in business

Does AI Belong in Business? (Or Are We Just Programming Our Overlords)?

Dive into the world of AI in business, where technology meets strategy. From ghostwriters in the cloud to chess master-style SEO tactics, discover how artificial intelligence is not just transforming operations—it’s revolutionizing the way we think about competition and efficiency. Join us as we explore how these digital tools are reshaping industries and keeping brands compellingly relevant.

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